About MarketAxess
MarketAxess operates a leading, institutional electronic trading platform delivering expanded liquidity opportunities, improved execution quality and significant cost savings across global fixed-income markets.
A record $1.7 trillion of U.S. investment-grade bonds, U.S. high yield bonds, emerging market debt, Eurobonds and other fixed income securities traded through MarketAxess’ patented trading technology in 2018. The global community of 1,600 firms trading on MarketAxess today include the world’s leading asset managers and institutional broker-dealers.
The Brief
By exhibiting at ISLA’s 10th Annual Post Trade Conference, MarketAxess were looking to raise general brand awareness and showcase to clients their expertise in the area of SFTR.
The Solution
To help MarketAxess stand out, PIXLIP GO by Clip supplied a 2m x 2m PIXLIP GO stand and a PIXLIP GO Counter L to drive awareness of the brand in a competitive exhibition environment.
The Result
By having a professional and eye-catching stand, MarketAxess discovered an increase in stand traffic compared to previous events.
Stand visitors commented that the stand set them apart from competitors due to the clean, modern look and eye-catching graphics.